#研究分享#【你一周使用多少个APP?】

#研究分享#【你一周使用多少个APP?】手机用户到底需要几个APP?根据Research Now在今年10月的调查显示,49%的美国用户一周使用6-10个APP。11月皮尤互联网中心11月公布数据显示,30%的美国用户下载1-10个APP,32%下载11-20个APP;46%用户一周使用1-5个APP,35%使用6-10个APP。AppsFlyer数据显示,APP留存时间极低,安卓用户下载的APP中29.1%留存时间少于1天,下载1个月后,只有3.3%的安卓APP和3.2%的iOS APP依然还有活跃用户。

How Many Apps Do Smartphone Owners Use?

Most apps are not even retained for a full day

December 7, 2015 | Mobile
  • There’s almost always an app for that, whether “that” is a taxi service, food delivery or a video game. But with so many popping up all the time, how often are any of them being used?
Number of Smartphone Apps Used Daily, Weekly and Monthly by US Smartphone App Users, Oct 2015 (% of respondents)

A Localytics survey, conducted by Research Now in October 2015, reports that 49% of US smartphone app users use six to 10 smartphone apps each week.

A November 2015 Pew Research Center report goes into more detail: 30% of US smartphone app downloaders had one to 10 apps downloaded on their phone as of February; another 32% had 11 to 20. The report paints a slightly different picture when it comes to weekly usage, however, citing 46% of respondents using one to five apps per week, whereas only 35% use six to 10.

Average Retention Rates for Mobile App Installs Worldwide, by OS and Timeframe*, July 2015

According to AppsFlyer, most apps are not even retained for a full day. July 2015 data showed that 29.1% of apps downloaded by Android users were retained it for at least a day, while just 25.5% of apps downloaded to iOS-based devices were retained that long.

At the end of 30 days, a tiny 3.3% of Android apps and 3.2% of iOS apps still had active users.

Apps installed for organic reasons, as opposed to the result of paid app-install ads, were more likely to be retained. After 30 days, an organic app install was 156% more likely than an ad-induced install to result in continued usage on Android phones, for example.

标题:How Many Apps Do Smartphone Owners Use?
来源:eMarkter
链接: http://www.emarketer.com/Article/How-Many-Apps-Do-Smartphone-Owners-Use/1013309#sthash.msIWnTkv.dpuf

Comments are closed.



无觅相关文章插件