#研究分享#【千禧一代:移动优先的行为习惯】

#研究分享#【千禧一代:移动优先的行为习惯】Facebook委托尼尔森进行一项围绕着18-34岁间的千禧一代消费行为调查来发现千禧一代的不同之处:移动是连接下一代消费者的重要武器;50%以上新品发现不在商店里而在商店外;千禧一代通过社交网站了解商品信息的比例是婴儿潮一代人的3.8倍,移动购物比例是婴儿潮一代的1.6倍;51%的快消品网络交易由千禧一代完成;由手机发现到手机支付的拐点正快速到来。

FACEBOOK RELEASES DATA ON MILLENNIAL SHOPPING TRENDS [INFOGRAPHIC]

 December 05, 2015 Andrew Hutchinson

According to Facebook, no generation is moving as quickly through critical life stages as Millennials.

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As they do so, each new stage presents new experiences:

“...like learning to do their own laundry, stocking up on paper products or buying their first box of diapers - that create points of entry for consumer packaged goods (CPG) that are new to Millennials (18–34-year-olds) but perhaps not new to the market.”

This is an interesting consideration – with the next generation moving faster, it changes the key demographic make-up for brands, and may require a re-think as to how you’re marketing and who you’re marketing to.

To assist with this, Facebook commissioned Nielsen to conduct a ‘behavioral and attitudinal survey of adults within their Homescan panel in the US’ to examine purchasing habits across 20 key consumer packaged goods categories. Nielsen was then able to link those findings to media inputs to provide a comprehensive overview of when and how these shoppers are discovering and buying products.

The results have been compiled into an infographic (below). The main point of emphasis? Mobile is the key to connecting with the next generation of consumers, in every capacity that can be applied.

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标题:Facebook Releases Data on Millennial Shopping Trends
来源:socialmediatoday
链接: http://www.socialmediatoday.com/social-business/facebook-releases-data-millennial-shopping-trends-infographic#sthash.Ol6hwlRQ.dpuf

 


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