#研究分享#【社交媒体在东南亚地区最火爆】

#研究分享#【社交媒体在东南亚地区最火爆】根据eMarketer的预测,东南亚等国的互联网用户对社交媒体的使用比率将继续大幅度提高。其中,印尼的每月至少访问1次社交媒体的用户比例达到77.4%。Facebook的使用成为关键因素,至少三分之二的用户曾经在今年登陆过该平台。

Social Network Users and Penetration in Select Countries in Southeast Asia, 2014-2019 (millions and % of internet users)

Southeast Asia Has Among the Highest Social Network Usage in the World

Facebook is a key driver of growth across the region

Facebook Users and Penetration in Select Countries in Southeast Asia, 2014-2019 (millions and % of internet users)

Southeast Asia has some of the highest penetration of social network usage among internet users of anywhere in the world, according to eMarketer’s first-ever forecast for the region, which includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Twitter Users and Penetration in Select Countries in Southeast Asia, 2014-2019 (millions and % of internet users)

Indonesia has the highest social network penetration rate among internet users in Southeast Asia, with 77.4% of internet users visiting a social network at least once a month in 2015. Since Indonesia is also the largest country in the region by population, that cements its status as the largest social network market in absolute terms as well, with 72.3 million people using social networks monthly this year.

This number is set to climb to 109.8 million, or 82.2% of internet users, by 2018. The Philippines was No. 2 in Southeast Asia by both metrics, with 39.7 million people, representing 74% of internet users, regularly logging on to a social network in 2015.

Facebook has been the key growth driver for this forecast, with at least two-thirds of internet users in each of the countries regularly logging on to the platform this year. Indonesia is once again out in front with 67.7 million Facebook users (72.5% of internet users)—this number is predicted to grow to 105.1 million, representing 78.7% of all internet users.

Compared with Facebook, Twitter adoption within South East Asia is less strong. Vietnam and Singapore’s use of Twitter hovers around 10.5% of all internet users while Indonesia reports just 15.4% penetration, with higher growth predicted over the coming years than that expected for Facebook.

“Social network penetration, while high among internet users in Southeast Asia, is somewhat low in more general terms because internet penetration is lower than average in the region. This means that Southeast Asia presents significant opportunities for social network usage growth in the next few years,” said eMarketer VP of forecasting Haixia Wang. “With internet penetration still relatively low and mobile continuing to drive internet adoption in the key markets there, it will continue to be a hot spot for various digital activity growths in the next few years.”

文章来源:emarketer

http://www.emarketer.com/Article/Southeast-Asia-Has-Among-Highest-Social-Network-Usage-World/1013275


Comments are closed.



无觅相关文章插件