#研究分享#【2015最高级的社会媒体管理工具】

#研究分享#【2015最高级的社会媒体管理工具】

2015是一个巨大的一年,社会媒体管理工具。作为渠道,如facebook开始推出更先进的营销选项,群众,营销人员开始了解他们有正确的工具是必要的。他们分析了成千上万的用户评论,帮助我们区分了在这个膨胀的空间中的价值是什么。如果你是一个努力去做许多社会帝国的国王,这可能是你一直在等待的闪亮盔甲的骑士。

https://www.socialmediaexplorer.com/social-media-marketing/infographic-the-top-reviewed-social-media-management-tools-of-2015/

The Top Reviewed Social Media Management Tools of 2015

by Alex D'Amore

The-Top-Reviewed-Social-Media-Managment-Tools-of-2015
2015 was a huge year for social media management tools. As channels like Facebook begin rolling out more advanced marketing options to the masses, marketers are beginning to understand how imperative it is to have the right tools in their arsenal. That’s where G2Crowd comes in. They’ve analyzed thousands of user reviews helping us distinguish what’s worth our dollar in this bloated space. If you’re one of the many marketers struggling to stay king of your many social empires, this could be the knight in shining armor you’ve been waiting for.

There are literally hundreds of social management tools out there to choose from but for the past couple years the market was dominated by a spare few. I’m sure you’ve heard of Hootsuite and Sprout, pretty much every marketer has dabbled with the big boys. However after checking out the results from the G2Crowd, user reviews are showing an obvious trend towards preferring smaller indie tools with better UX and customer service. Let’s take a look at the results from the latest G2Crowd user review analysis for 2015:

After reviewing the results it becomes pretty obvious that AgoraPulse is coming out on top of overall user sentiment and functionality. What I liked most in particular was that it’s being called the best tool for adapting to the changing social landscape. This is an absolutely crucial feature most companies these days fail to even look into. Social marketing changes literally every single day and if the tools we use stay stagnant we’re basically working on outdated tech.

Taking a quick look at the AgoraPulse homepage we’re able to see this is truly a company that cares about advanced functionality across multiple verticals. They even have an ‘auto moderation’ feature that’s able to streamline social maintenance on a granular level. Honestly that has me pretty damn excited and wondering how I ever lived without such a feature. Small details like this are why it’s so crucial for us as marketers to dive deeper into the tools available to us.

We’re also noticing a fairly unknown tool called Sendible outmatch the top dogs in the results. Somehow they’re able to offer advanced features like brand sentiment tracking at an incredibly low price point of $50/month. Just a few years ago such features would have cost 10x as much. Sendible is a living case study of just how far our technology has come and how much it’s really worth in the year 2015.

What’s interesting is that AgoraPulse is a tool I’m pretty sure none of you have even heard of before this article. When we’re able to quantify user reviews like this we can pluck the ‘hidden gems’ out from the masses and forgo brand’s ego entirely. The average marketer is really just looking for the best possible tool for their needs not one riding the hype train on every ‘top 5’ list. Sometimes reputation isn’t the best deciding factor when it comes to picking a tool you’ll be using for the next several years of your life. This is a serious decision so it’s time we start treating it that way and base our decision on facts that count.

I’d like to share a side by side comparison from G2Crowd showing the exact differences between AgoraPulse and a little company called HootSuite. The numbers speak for themself. Marketers are craving diversity, direction and usability. The major players are going to have to undergo some drastic overhauls in 2016 or end up dethroned by the underdogs.

 

标题: 2015最高级的社会媒体管理工具

作者: by Alex D'Amore

来源: socialmediaexplorer

链接: https://www.socialmediaexplorer.com/social-media-marketing/infographic-the-top-reviewed-social-media-management-tools-of-2015/

 


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