Erik Qualman:social media revolution—everything but a fad!

“Social Media Revolution”是美国畅销书(Socialnomics: How social media transforms the way we live and do business)作者Erik Qualman发布在私人博客(上的系列视频,定期对social media的最新统计数据等整理发布,吸引了数百万的点击量。最新的一期视频刚刚发布,其主要内容已经转载在网站首页的海外新闻。

  Erik Qualman对social media颇有见解,提出socialnomics的说法他本人也善于利用social media推销自己的观点和著作。有一篇介绍他的文章这样写道:
If you don't understand power of online Social Media Marketing and the SEO strategies Erik has used to promote himself, the Socialnomics brand, and his book, you can learn.

  他还是一名专栏作家,他的文章如:Five Social Media Trends to Watch in Early 2010影响很大。本论坛四眼影音版块刚刚发布了一起他本人的访谈音频,在访谈中他提到social media应用的四个步骤:First, to listen, second to interact, third to react, and fourth is the soft sell。更多地对Erik Qualman的介绍和链接文章,可参看:

  四眼课堂将陆续转载Erik Qualman的视频、文章内容。由于网络资源受限,目前social media revolution的视频还难以打开,先将文本内容转载如下,请欣赏下面是他2009年8月发布的一期视频内容。


  The Social Media Revolution by Erik Qualman
Posted by Manuela Barreto @ August 18th, 2009 in Social Marketing

  A couple of weeks ago I wrote a post that started off with the following phrases: Social media for some people is just a fad. Many believe it’s a quick, easy way to go about reaching a goal and that’s it. Been there, done that…neeext!

  Today, I stumbled upon an outstanding video (embedded below) by Erik Qualman, author of the recently released book Socialnomicswhich puts together the most highlighting statistics regarding the social media industry and its impressive growth in today’s ever-so-booming internet revolution. 

  The video comprises over 30 main facts about social media, some which we’ve already encountered before, other entirely new stats for us from various sources such as The HuffPost,TechCrunchcomScoreSilicon Alley InsiderYahoo! Finance and a handful which were personal opinions.

  Such production can only be proof that this new social media revolution is everything but a fad,like Qualman says, it’s a fundamental shift in the way we communicate.
Some key highlights I found interesting were the following:

  • If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  • 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  • Social Media has overtaken porn as the #1 activity on the Web
  • % of companies using LinkedIn as a primary tool to find employees….80%
  • Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen

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