#研究分享#【如何通过“点赞”来了解你】

#研究分享#【如何通过“点赞”来了解你】英国剑桥大学科学家研发出在线网络工具Apply Magic Sauce,通过你的社交网络点赞数来对你进行开放性、责任感、外倾性等“大五”人格的全方位判断,未来这一方法可用于监控过激行为等犯罪侦查。剑桥大学的专家说通过社交网络facebook上的深度数据、行为跟踪和朋友关系可以得到用户的深度画像。社交网络远做到的事远比你想象的多得多,在社交网络上的每次按键,无论多么随意,都给你的虚拟世界留下永远的痕迹。

What Facebook REALLY knows about you: Take the test that can work out your personality based on nothing but your 'likes'
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The 'Apply Magic Sauce' app guesses your sex, intelligence, politics, religion, temperament and sexual preference
Also judges you on the 'big 5' traits of openness, conscientiousness, extraversion, agreeableness and neuroticism
Cambridge University says it predicts your personality more accurately than your friends, colleagues and parents
By ELLIE ZOLFAGHARIFARD FOR DAILYMAIL.COM

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Facebook knows you better than your friends, your parents and, sometimes, even your spouse.
To prove this, British scientists have created an online tool that can predict everything from who you'd like to sleep with, to how smart you are – based on nothing but your Facebook 'likes'.
In the future, the tool could be used by police forces to spot and monitor trouble makers on social media before they commit a crime.
Click below to take the test, or go directly to the site here

Dubbed 'Apply Magic Sauce', the app estimates your gender, intelligence, politics, religion, life satisfaction and sexual preference.
It also guesses your education and relationship status and judges the 'Big Five' personality traits of openness, conscientiousness, extraversion, agreeableness and neuroticism.

'Personality tests are artificial but Facebook 'likes' are things people have done as part of their real lives,' Dr David Stillwell, the researcher behind the test at Cambridge University, told DailyMail.com.
He says this makes the tool strangely accurate and, as he put it, 'possibly a bit creepy'.
'When you compare the ability of a computer to the ability of a friend, or your parents, or colleagues, the computer can predict personality more accurately,' he said.
Dubbed 'Apply Magic Sauce', the app estimates your gender, intelligence, politics, religion, life satisfaction and sexual preference. It also guesses your education and relationship status and judges the 'Big Five' personality traits of openness, conscientiousness, extraversion, agreeableness and neuroticism

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'Personality tests are artificial but Facebook 'likes' are things people have done as part of their real lives,' Dr David Stillwell, a researcher behind the test at Cambridge University, told DailyMail.com. He says this makes the tool strangely accurate and, as he put it, 'a bit creepy'
WHAT YOUR FACEBOOK 'LIKES' SAY ABOUT YOU
Coca Cola vs. Pepsi: Both are slighty more traditional, extroverted, and impulsive. But Facebook users who like Coca Cola are more likely to have a higher IQ.
Doctor Who vs. The X Factor: People who like Dr Who on Facebook are thought to be very impulsive, open-minded and smart, while X factor watchers are conscientiousness and extroverted.
Chelsea Football Club vs. Manchester United vs. Arsenal : People who like these three football clubs are almost exactly the same in personality: Very traditional, very emotionally stable, extroverted.
But Chelsea fans have a much higher life satisfaction - perhaps because they've been winning in the last few years.
Apply Magic Sauce works by comparing your 'likes' against those of six million other people. Once you've given it access to your Facebook account, it shows you the results almost instantly.
Stillwell points out that Facebook's algorithms are far more powerful because the site builds up a picture of its users based in-depth information, which include the friendship circles and photos.
'One of the challenges with our modern online lives is that data is being collected about us and predictions are made, but we never get to see what Facebook is doing behind the scenes,' he said.

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'We wanted to show people, given this fairly innocuous data, this is the prediction Facebook can make about them.'
Cambridge University published a paper on its model this year, and received two very different responses.
The first was from computers scientists who largely told the researchers that their work wasn't interesting and had been done before.
The second was from the public, who expressed shock that anyone could do this with their data.
'This shows there is a disconnect between what is possible and what people think is possible,' said Stillwell.
'I would like companies working with data to be more transparent, so people can trust the process more'.
The Apply Magic Sauce app was mainly developed to advertise Cambridge's technology to private companies, who could use it in market research - but it has another important use; fighting crime.
'It can be used by police to monitor people on a community level,' he Stillwell.
'If you think back to the riots in London, if they were monitoring Twitter with tools such as this, they could see things were becoming more aggressive and unhappy.'
He believes the test highlights how every signal click on Facebook media, however casual, can make a permanent mark in the digital world.

Read more: http://www.dailymail.co.uk/sciencetech/article-3222717/What-Facebook-REALLY-knows-test-work-personality-based-likes.html#ixzz3l7n9cN9v
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