【社交媒体知道你一切秘密?!】

剑桥大学开发出一款名为Apply Magic Sauce的app,基于你在社交媒体上的点赞,同六百万已有数据比较后可预测智商、宗教,甚至性取向等私人信息,比你的父母、朋友还了解你。还可分析出你属于哪一种人格。据悉该工具也将用于破案。

Facebook knows you better than your friends, your parents and, sometimes, even your spouse.

To prove this, British scientists have created an online tool that can predict everything from who you'd like to sleep with, to how smart you are – based on nothing but your Facebook 'likes'.

In the future, the tool could be used by police forces to spot and monitor trouble makers on social media before they commit a crime.

Dubbed 'Apply Magic Sauce', the app estimates your gender, intelligence, politics, religion, life satisfaction and sexual preference.

It also guesses your education and relationship status and judges the 'Big Five' personality traits of openness, conscientiousness, extraversion, agreeableness and neuroticism.

'Personality tests are artificial but Facebook 'likes' are things people have done as part of their real lives,' Dr David Stillwell, the researcher behind the test at Cambridge University, told DailyMail.com.

He says this makes the tool strangely accurate and, as he put it, 'possibly a bit creepy'.

'When you compare the ability of a computer to the ability of a friend, or your parents, or colleagues, the computer can predict personality more accurately,' he said.

Dubbed 'Apply Magic Sauce', the app estimates your gender, intelligence, politics, religion, life satisfaction and sexual preference. It also guesses your education and relationship status and judges the 'Big Five' personality traits of openness, conscientiousness, extraversion, agreeableness and neuroticism

Dubbed 'Apply Magic Sauce', the app estimates your gender, intelligence, politics, religion, life satisfaction and sexual preference. It also guesses your education and relationship status and judges the 'Big Five' personality traits of openness, conscientiousness, extraversion, agreeableness and neuroticism

'Personality tests are artificial but Facebook 'likes' are things people have done as part of their real lives,' Dr David Stillwell, a researcher behind the test at Cambridge University, told DailyMail.com. He says this makes the tool strangely accurate and, as he put it, 'a bit creepy'

'Personality tests are artificial but Facebook 'likes' are things people have done as part of their real lives,' Dr David Stillwell, a researcher behind the test at Cambridge University, told DailyMail.com. He says this makes the tool strangely accurate and, as he put it, 'a bit creepy'

WHAT YOUR FACEBOOK 'LIKES' SAY ABOUT YOU

Coca Cola vs. Pepsi: Both are slighty more traditional, extroverted, and impulsive. But  Facebook users who like Coca Cola are more likely to have a higher IQ.

Doctor Who vs. The X Factor: People who like Dr Who on Facebook are thought to be very impulsive, open-minded and smart, while X factor watchers are conscientiousness and extroverted.

Chelsea Football Club vs. Manchester United vs. Arsenal : People who like these three football clubs are almost exactly the same in personality: Very traditional, very emotionally stable, extroverted.

But Chelsea fans have a much higher life satisfaction - perhaps because they've been winning in the last few years.

Apply Magic Sauce works by comparing your 'likes' against those of six million other people. Once you've given it access to your Facebook account, it shows you the results almost instantly.

Stillwell points out that Facebook's algorithms are far more powerful because the site builds up a picture of its users based in-depth information, which include the friendship circles and photos.

'One of the challenges with our modern online lives is that data is being collected about us and predictions are made, but we never get to see what Facebook is doing behind the scenes,' he said.

'We wanted to show people, given this fairly innocuous data, this is the prediction Facebook can make about them.'

Cambridge University published a paper on its model this year, and received two very different responses.

The first was from computers scientists who largely told the researchers that their work wasn't interesting and had been done before.

The second was from the public, who expressed shock that anyone could do this with their data.

'This shows there is a disconnect between what is possible and what people think is possible,' said Stillwell.

'I would like companies working with data to be more transparent, so people can trust the process more'.

The Apply Magic Sauce app was mainly developed to advertise Cambridge's technology to private companies, who could use it in market research - but it has another important use; fighting crime.

'It can be used by police to monitor people on a community level,' he Stillwell.

'If you think back to the riots in London, if they were monitoring Twitter with tools such as this, they could see things were becoming more aggressive and unhappy.'

He believes the test highlights how every signal click on Facebook media, however casual, can make a permanent mark in the digital world.

Apply Magic Sauce works by comparing your 'likes' against those of six million other people. Once you've given it access to your Facebook account, it will show you your results almost instantly

Apply Magic Sauce works by comparing your 'likes' against those of six million other people. Once you've given it access to your Facebook account, it will show you your results almost instantly

Facebook knows you better than your friends, your parents and, sometimes, even your spouse. To prove this, British scientists have created an online tool that can predict everything from who you'd like to sleep with, to how smart you are – based on nothing but your Facebook 'likes

Facebook knows you better than your friends, your parents and, sometimes, even your spouse. To prove this, British scientists have created an online tool that can predict everything from who you'd like to sleep with, to how smart you are – based on nothing but your Facebook 'likes

Read more: http://www.dailymail.co.uk/sciencetech/article-3222717/What-Facebook-REALLY-knows-test-work-personality-based-likes.html#ixzz3kuMzn5QA
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