弱连带的力量

虽然这篇文章很“老”很“经典”, 当今互联网上的大量弱关系存在,逐渐在挑战我们的强关系结构。强关系由于在同一个群体内部,成员的社会地位、经济条件等方面表现出了极强的同质性,信息重复造成了成员在本团体内部很难获取新的、异质的信息,而弱关系由于连接了不同的群体,所以更有效的接收到新的信息。弱连接由于联系了不同的群体,那么就有可能充当这两个群体的信息中介,即桥(bridge)的作用,这是传播过程中不同群体之间信息流通的关节点。这就是弱关系力量的假设。弱联结比强连接更能穿越不同的社会群体,穿越更大的社会距离。从这个角度出发,我们可以理解:小团体内部的互动如何汇聚成了大规模的结构形态。结合互联网,我们会发现互联网为什么会逐步解构传统?

而格兰诺维特提出社会关系的强弱可以从四个维度来考察:互动的频率、情感强度、亲密关系和互惠交换。这个关系强弱指标至今仍然是学界重要的参考。

【文章摘要】

The Strength of Weak Ties

Analysis of social networks is suggested as a tool for linking micro and macro levels of sociological theory. The procedure is illustrated by elaboration of the macro implications of one aspect of small-scale interaction: the strength of dyadic ties. It is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another. The impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored. Stress is laid on the cohesive power of weak ties. Most network models deal, implicitly, with strong ties, thus confining their applicability to small, welldefined groups. Emphasis on weak ties lends itself to discussion of relations between groups and to analysis of segments of social structure not easily defined in terms of primary groups.

【文章链接】

http://wenku.baidu.com/view/1af2dc81d4d8d15abe234ef4.html


Comments are closed.



无觅相关文章插件