#研究分享#【明年谁将在社交网络上引领风骚】

#研究分享#【明年谁将在社交网络上引领风骚】
随着技术和习惯的发展,社交媒体的用户倾向于不同的社会网络。来自eMarketer研究显示,哪些社交网络将继续获得动力,而其他可能会输。超过一半的美国人口定期使用社交网络,而Facebook继续引领市场。但我们要注意移动社交网络,推特,Instagram,Pinterest和Tumblr都是重要成员,他们下一阶段的最快增长正在发生。
http://www.socialmediatoday.com/social-networks/sarah-snow/2015-08-13/who-will-be-using-each-social-platform-next-year-infographic

Who Will Be Using Each Social Platform Next Year? [INFOGRAPHIC]

Sarah Snow

The social landscape changes fast. As technology and habits evolve, social media users gravitate toward different social networks. This infographic from eMarketer shows which social networks “will continue to gain momentum, while others necessarily lose ground,” according to AdWeek.

“Let's face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we're still in love with social networking,” Debra Aho Williamson, eMarketer's principal analyst, told AdWeek. “More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That's where the next phase of growth is happening.”

The infographic provides a breakdown of how eMarketer predicts market share will change for different U.S. demographics for the top social nets over 2015 and 2016.

Key take-aways:

The 65+ demographic will see the largest increase in social media users in the next two years.

The largest share of Twitter users are younger Millennials.

After the age of 34, people tend not to be Instagram users. I guess seniors are less into selfies.

 

 
文章标题:Who Will Be Using Each Social Platform Next Year? [INFOGRAPHIC]
作者:Sarah Snow
来源:socialmediatoday
链接:http://www.socialmediatoday.com/social-networks/sarah-snow/2015-08-13/who-will-be-using-each-social-platform-next-year-infographic


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