#研究分享#【2015移动营销版图】

#研究分享#【2015移动营销版图】移动设备多重要?JBH Marketing&Smart Insights用数据列出2015移动营销版图。(1)对于高质量APP刚需大:用户花在移动APP与移动网页的时间分别为86%和14%;(2)移动用户多但转化率不高,2014年Q4移动端转化率0.92%;90%移动用户在购买决策前用手机比价。

The Importance of Mobile Marketing in 2015 [Infographic]

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For years now, we've heard that mobile is going to explode and that it's, "the next big thing," but it wasn't until 2014 that mobile finally overtook desktop.

So with that said, where does that leave us as marketers for 2015 and beyond? Let's look.

JBH Marketing & Smart Insights put together this infographic that details the state of mobile marketing in 2015, and some of the statistics and data is staggering. For one, the percentage of time spent on a mobile app in 2015 is 86%, and 79% of smartphone users say they use apps almost every day. Keep that in mind next time you're trying to decide if your business needs a mobile app.

Looking at the data further, mobile still isn't translating into conversions. Mobile users have different web behaviors than desktop users, and what that data says to me is that mobile users are more in the browsing mood while those utilizing desktop computers are more in a buying/converting mood. And the data backs that up, as 90% of mobile users are using their devices to do their research and price comparisons prior to making a purchase.

As far as search engines go, mobile users aren't as engaged, with on-site engagement not as high on mobile as it is on desktop computers. The takeaway here is to make sure that your website is mobile responsive so that users on any device have the best user experience possible.

Lastly, it's clear that advertisers believe mobile is where their demographic is, as mobile ad spend is slated to increase to upwards of $195 billion by 2019, from $68 billion for this year.

All in all, we're still not quite there with mobile, but all signs point to mobile slowly becoming the preferred device for both the consumer and the business.

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标题:The Importance of Mobile Marketing in 2015

作者: Pete Schauer

来源:SocialMediaToday

链接:http://www.socialmediatoday.com/marketing/peteschauer/2015-08-09/importance-mobile-marketing-2015-infographic


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