#研究分享#【打开Instagram代码:被证实可获得更多点赞的有效方法】

#研究分享#【打开Instagram代码:被证实可获得更多点赞的有效方法】
毫无疑问,Instagram就似野兽。它拥有超过300000000用户(近三分之一,在美国),每天分享超过70000000张照片和视频。近一个季度的互联网用户有一个Instagram账户。Forrester发现,Instagram得分最高的时候,每一个品牌参与4.21%追随者参与率。大量的Instagram数据研究后,下面几点是可获得更多点赞的有效方法:1.信息是关键。2.明确。3.人们希望看到的人。4.保持明亮,保持光。
http://www.socialmediatoday.com/social-networks/aag/2015-07-31/cracking-instagram-code-proven-ways-get-more-likes-infographic

Cracking the Instagram Code: Proven Ways to Get More Likes [INFOGRAPHIC]

A. A. Currey

shutterstock_181542242

It’s official: Instagram is a beast. According to Sprout, it has over 300 million users (nearly a third of that in the U.S alone) who share over 70 million photos and videos every day. Nearly a quarter of Internet users have an Instagram account. Forrester found that Instagram scores the highest when it comes to brand engagement with a per-follower engagement rate of 4.21%.

The command is clear. If you or your brand isn’t on Instagram yet, it’s high time to do so. But is there a strategic way to gain followers and garner engagement?

Dan Zarella, who writes that the future of social media is visual content, put together this wonderful infographic below that might help answer that question. In it, he took a look at a large amount of Instagram data and identified what works and what doesn’t.

A few takeaways:

Information is key. The more you tag, geolocate, and caption, the more people like and comment on your photo. There are occasions where a simple image can speak for itself, or perhaps the image has text in it already, but your followers often want and need context. Use hashtags, tag the people in your photo, and come up with a clever caption. Social media is about information, and the more you can give, the greater the follower satisfaction.

Be clear. The call-to-action principle works on Instagram the way it works on Facebook and Twitter. If you want people to like, give them a reason. If you want them to comment, ask a question. Be direct with your incentives, and you might be surprised at how many of your followers will participate.

People want to see people. Photos with faces and with a lot going on get more engagement, so don’t be afraid to post a (well-crafted/staged/lit/styled) shot of people doing things. Certainly photos of nature and still lifes do well in their niche communities, but an easy way to energize your fan base is to energize your photos.

Stay bright, stay light. There is no secret sauce to a beautiful photo, but time and time again we’ve heard that blue and green hues in Instagram generate more likes. Therefore, when in doubt about a filter, try Nashville or Walden. It follows that brighter photos do better than darker ones (think Rise or Amaro), and dial down that saturation while you’re at it. Of course, each photo you take and post will require different touch-ups, but if you want your Instagram theme to be, well, a well-liked one, tend toward the cooler, brighter colors.


标题:Cracking the Instagram Code: Proven Ways to Get More Likes [INFOGRAPHIC]
作者:A. A. Currey
来源:socialmediatoday
链接: http://www.socialmediatoday.com/social-networks/aag/2015-07-31/cracking-instagram-code-proven-ways-get-more-likes-infographic


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