#研究分享#【Facebook为何让你用年龄和性别限制视频的观众】

#研究分享#【Facebook为何开始让用户屏蔽视频的观众?】Facebook推出一项新功能,让视频制作者通过年龄和性别的选择观众。Facebook的视频业务在过去一年获得爆炸式增长,公司还将试图推出新类型广告获取更多收入,给广告主提供其他视频平台无法提供的选项可被视为新的举措。http://mashable.com/2015/07/21/facebook-control-videos/

Facebook now lets you restrict who views videos by age and gender

BY Patrick Kulp

31 Oct 2014, Berlin, Germany --- ILLUSTRATION - the illustration picture shows the logo of facebook on an iPhone 5s in Berlin, Germany, 31 October 2014. Photo: Lukas Schulze/dpa --- Image by © Lukas Schulze/dpa/Corbis

As Facebook takes aim at YouTube with a growing video platform, the social network is giving advertisers and publishers more say in who sees their videos.

The company said Tuesday that video creators will now be able to restrict their audience by age and gender, in addition to the location and language options it already offered.

SEE ALSO: Facebook video ads are coming — so look out, YouTube

It's also rolling out a new "secret" mode, which makes videos playable only to those with a direct link, much like YouTube's "unlisted" function. Video publishers can now opt to turn off third-party embedding, or house videos only under a "videos" tab separate from the News Feed.

The company's video business has exploded in the past year, quadrupling its traffic. In total, Facebook videos accrue more than 4 billion views a day — though it's important to note that Facebook counts one view if you watch three seconds of a video, which is a much more lenient standard than YouTube's roughly 30 seconds.

Facebook is trying to squeeze more money out of those videos by launching new types of ads. It also wants to give advertisers targeting options that other video platforms can't offer.

Earlier this month, Facebook began testing commercial break-like ads that appear between a series of videos watched consecutively. The company is banking on users watching a string of videos in one sitting, which seems to suggest that Facebook is looking to cordon off a fully-fledged video platform rather than only letting videos float freely through user News Feeds.

The new video features seem to further this mission by creating an optional wall to separate videos from the rest of Facebook, and a labelling mechanism to group videos into categories like "entertainment" and "news."

The ability to home in on an audience is another key tenet. The masses of personal data Facebook has on its 1.44 billion users give it a leg up over the Google-owned video giant when it comes to targeting ads.

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原文: Facebook now lets you restrict who views videos by age and gender
作者: Patrick Kulp
来源: mashable.com
链接:http://mashable.com/2015/07/21/facebook-control-videos/


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