移动新闻最增长用户是45+

【移动新闻最增长用户是45+】2013年一项调查表明,运用移动设备来阅读新闻增长最快的是45岁以上人群,大多是原印刷媒体忠诚用户。受访者中,55%自认是移动新闻的消费者,比去年增加13%。报纸读者中,52%的同时使用移动设备,44%的同时使用电脑来看新闻。约12%的移动新闻消费者在过去一年中取消了印刷媒体订阅。

 

文章原文:

 文章标题:Newsconsumption on mobile devices surpasses desktop computers, newspapers

A 2013 mobile news consumptionsurvey indicated themost dramatic increase of mobile media users were over the age of 45.

“I wasmost surprised by the rapid adoption of mobile media devices and their use fornews in the past 12 months by people age 45 and older, especially among thosewho have been the most loyal subscribers to printed newspapers,” said
Roger Fidler, program director for digitalpublishing at the Donald W. Reynolds Journalism Institute.

 

This was just one of many findings in the second annual mobile news consumptionsurvey conducted bythe Reynolds Journalism Institute in collaboration with members of the Digital Publishing Alliance.The DPA is a member-supported initiative of the RJI at the Missouri School of Journalism.

 

Some ofthe findings

 

·More than half (55 percent) ofsurvey respondents indicated they were mobile news consumers in 2013 — up from42 percent in 2012.

 

· About 52 percent of newspapersubscribers also used a mobile device to read news, while 44 percent also useda desktop computer.

 

· About 12 percent of the mobilenews consumers said they canceled their print subscriptions in the past 12months.

Whatmobile media devices were users utilizing the most in 2013?


Find this answerand several other insights here.

 

Thepurpose of the surveys is to gain insights about uses mobile media and howpeoples’ uses for news may change over time. The staff of RJI’s


Insight and SurveyCenter


interviewed1,165 U.S. adults randomly selected from phone number lists in the firstquarter of 2013.

 

 

文章作者:BY RJI ON MAY1, 2013

 

 

 

文章来源:rjionline

 

 

 

文章链接:http://rjionline.org/news/news-consumption-mobile-devices-surpasses-desktop-computers-newspapers

 


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