社交分享成为搜索引擎排名的重要参考

社内交网站的快速发展,用户在社交网站上分享的内容越来越多,而内容在社交网站上的分享数量已经成为搜索引擎决定其排名的重要参考因素,以Facebook为例,Facebook的分享和评论数与Google的搜索结果相关度较高。在未来的SEO中,社交网站的作用显得尤为重要。

BrightEdge-Importance-of-Social-Sharing-to-SEO-Apr2013

31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last, and another 49% believe it will be more important, according to results from the BrightEdge “2013 Search Marketer Survey” [download page]. None of the respondents believe social signals will decrease in importance – instead they recognize that understanding the correlation between social sharing of their pages and rank for these pages will only increase in importance, with 80% seeing this as either much more (33%) or more (47%) important this year.

A study released last year by Searchmetrics found that within the US, among 22 ranking factors identified, social signals accounted for 5 of the 6 most highly correlated with Google search results.

That study found that Facebook shares had the highest correlation with Google results, with Facebook comments also a highly-ranked factor. Respondents to the BrightEdge survey indicate that they will turn their attention most to Facebook this year, with 86% saying they will focus on the channel this year. After Facebook, SEOs are more likely to give Google+ a nod (68%) than more established channels such as LinkedIn (43%) and Twitter (41%). Despite about two-thirds of respondents saying that video optimization will be more important this year than last, YouTube will be a focus for only one-quarter of respondents.

Finally, and not surprisingly given the above responses, most SEOs believe that this year it will be more important to identify topics trending in social media in order to drive social sharing for pages relevant to these topics and drive rank.

About the Data: The data is based on “hundreds of [survey] responses across retail, e-commerce, technology, financial services, hospitality, agencies and more.”

【文章名称】:Search Marketers See Social Sharing Playing a Greater Role This Year
【文章来源】:marketingcharts
【文章链接】:
http://www.marketingcharts.com/wp/interactive/search-marketers-see-social-sharing-playing-a-greater-role-this-year-29046/


Comments are closed.



无觅相关文章插件