在线社会运动——肥胖接受运动的话语建构

#研究分享#【在线社会运动——肥胖接受运动的话语建构】针对肥胖人群,尤其是针对女性,在宏观的文化背景下最流行的话语框架为道德缺陷、危险行为、政治性歧视等。而苗条身材则强调了个人责任、严格的饮食和锻炼、现代社会中有责任感的公民形象。美国和加拿大等网民通过博客发起“接受肥胖”的运动,他们一方面借鉴女权主义运动及LGBTQ等运动的话语框架,如强调工业社会中肥胖女性的经济边缘化地位等,吸引公众注意力和同情,同时,还运用在线空间与反对肥胖的派别进行抗争,提出肥胖并非作为与苗条相对立的生活选择,并讨论生物学或基因决定论,配合进行线下抗争活动。

 

Shaping the online fat acceptance movement: talking about body image and beauty standards

Adwoa A. Afful & Rose Ricciardelli

 

Over the past decade, in Canada and the United States, blogs have become a popular and important space for fat women and their allies to create and further develop discursive strategies to contest the gendered anti-fat discourses perpetuated by the media, governments and the field of medicine and institutions of public health (e.g., Elliot, C. (2007). Journal of Canadian Studies, 41, 134–149. Gimlin, D. (2002). Body work: Beauty and self-image in American culture. Berkeley: University of California Press; Herdon, A. M. (2006). Social Semiotics, 15, 127 – 141. Rice, C. (2007). Women’s Studies International Forum, 30, 158–174. Currently, popular discourses pertaining to fat people, particularly women, tend to range from larger bodies implicating a ‘moral deficit’ to a ‘risky behaviour’ to ‘political discrimination’ where elements from each discourse shape how fat women’s bodies are read within the broader culture (Fikkan, J. L., & Rothblum, E. D. (2011). Sex Roles, 66, 575–592. Kwan, S. (2009). Sociological Inquiry, 79, 25–50. These messages in positioning the thin body as the ideal body are embedded in neoliberal discourses around citizenship that, in emphasizing personal responsibility, encourage (sometimes) punishing regimens of strict diets and exercise, and perpetuate an image of responsible citizenship as an extension of modern interpretations (Herdon, 2006). Using content and thematic analysis, we systematically analyze how four female self-identified fat acceptance (FA) bloggers discuss beauty standards and body image as a means to challenge these discourses. Findings suggest bloggers import elements from LBGTQ movements to extend dominant discursive strategies, model alternative forms of fat embodiment, and address the economic marginalization of fat women in industry. Moreover, through discussions on beauty and body image, bloggers use online spaces to contest anti-fat discourses and to develop discursive strategies that move beyond the binary of fat as a lifestyle choice, and body size as biologically or genetically determined that dominate the fat acceptance movement.

Keywords: fat acceptance; citizenship; body image; blogging; online activism; beauty

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Journal of Gender Studies, 2015 http://dx.doi.org/10.1080/09589236.2015.1028523


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