媒介发展使得新闻观众更加两极分化

研究者发现,美国共和党倾向于阅读FoxNews的新闻,而避免来自CNN和NPR的新闻,而民主党则恰恰相反。人们在媒体使用中意识形态发挥了重要作用。总之,媒体的进一步发展和媒体选择的进一步增强可能导致新闻观众进一步的两极分化。

We show that the demand for news varies with the perceived affinity of the news organization to the consumer’s political preferences. In an experimental setting, conservatives and Republicans preferred to read news reports attributed to Fox News and to avoid news from CNN and NPR. Democrats and liberals exhibited exactly the opposite syndrome—dividing their attention equally between CNN and NPR, but avoiding Fox News. This pattern of selective exposure based on partisan affinity held not only for news coverage of controversial issues but also for relatively “soft” subjects such as crime and travel. The tendency to select news based on anticipated agreement was also strengthened among more politically engaged partisans. Overall, these results suggest that the further proliferation of new media and enhanced media choices may contribute to the further polarization of the news audience.

文章名称:Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use
文章作者:Shanto Iyengar, Kyu S Hahn
文章来源:Journal of Communication Volume 59, Issue 1, pages 19–39, March 2009
文章链接:http://onlinelibrary.wiley.com/d ... 466.2008.01402.xpdf
文章下载:j.1460-2466.2008.01402.x


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