网络舆论领袖如何影响他人

无论是博客还是微博,互联网上总是有一拼舆论领袖,那么他们是如何影响网民的呢?通过对网络舆论领袖的语言和社会行为的分析发现,网络舆论领袖主要通过频繁的在线交流活动、可信度、网络向心性以及利用感情、自信和语言的多样性来影响他人。

The purpose of this article is to examine the communication behaviors of online leaders, or those who influence other members of online communities in triggering message replies, sparking conversation, and diffusing language. It relies on 632,622 messages from 33,450 participants across 16 discussion groups from Google Groups that took place over a 2-year period. It utilizes automated text analysis, social network analysis, and hierarchical linear modeling to uncover the language and social behavior of online leaders. The findings show that online leaders influence others through high communication activity, credibility, network centrality, and the use of affective, assertive, and linguistic diversity in their online messages.

文章名称:Dimensions of Leadership and Social Influence in Online Communities
文章来源:Human Communication Research Volume 36, Issue 4, pages 593–617, October 2010
文章作者:David Huffaker
文章链接:http://onlinelibrary.wiley.com/d ... 58.2010.01390.x/pdf

文章下载:j.1468-2958.2010.01390.x


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