#研究分享#【视觉上也存在知沟】

#研究分享#【视觉上也存在知沟】在以往的知沟研究中,知识都是用文字来表述的。但是如今人们生活在基于屏幕的视觉媒体环境里,视觉上的知沟却未经测试。有学者设计了一组对比实验,当中的信息分别通过语言和视觉的形式来呈现,研究发现,视觉信息比语言信息造成的知沟显著地更小一些。http://www.looooker.com/archives/12950

 Idea teamwork

Education-based knowledge gaps are well-documented across countries, media platforms,

and content.Without exception, knowledge is measured through words not images. Given

the centrality of sight in the natural history of Homo sapiens, the extraordinary visual acuity

of humans, and the proliferation of screen-based visualmedia environments in contemporary

life, an experiment was conducted to test the knowledge gap visually. Participants

watched 8 audiovisual news stories. Simple recognition of story details and comprehension

of that information were tested in verbal and visual modalities. Results offered the

first confirmation of the knowledge gap in visual terms. Yet, gaps were significantly smaller

employing visual than verbalmeasures, pointing to the need for continued efforts to develop

visual measures for future memory studies.

 

Keywords: Knowledge Gap, Information Processing, Images, Experiment, Memory, Visual

Processing.

 

 

标题:Defecting From the Gutenberg Legacy:Employing Images to Test Knowledge Gaps

作者:Maria Elizabeth Grabe, Ozen Bas, & Irene Ingeborg van Driel

来源:Journal of Communication

全文链接:GrabeJournalofCommunication


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