苹果、Facebook应该对谷歌眼镜做出反应

从宣传片上看,谷歌眼镜几乎整合了所有智能手机做的事情,如果这款眼镜成功对苹果和Facebook(眼镜整合了google+)是个灾难。苹果必须利用自己制造硬件的优势和Facebook共同开发出一款应对产品,即使最后不成功,但绝不能输在起跑线上。

谷歌今天在Youtube上放出了Project Glass的视频(大家也可以到优酷观看,地址是http://v.youku.com/v_show/id_XMzc2MzY0ODQ4.html),看完后大家的第一个反应就是,谷歌要逆天!
“这款眼镜是基于Android操作系统运行的,在佩戴者视线上会有一个光标,向上看能与光标互动,查看天气,发信息,做智能手机能做的事。除了智能手机功能,它还能与环境互动,扩充现实。如果这款眼镜成功,将对目前的智能设备市场一个非常巨大的冲击,将会是新一轮的革命。”(摘自@北大新媒体)
谷歌眼镜对苹果和Facebook将产生十分巨大的威胁,试想如果谷歌眼镜满足了所有智能手机可能做的事情,我们的智能手机还有何用,充其量不过是一个游戏机而已。如果苹果的智能手机业务被挑战,那么苹果将会陷入巨大危机。这款眼镜同时整合了Google+,这是谷歌自去年以来一直在推广的业务,如果眼镜成功,我们将真正实现随时随地社交,那么Google+将迅速占领市场,Facebook将在移动互联网时代彻底输掉。
苹果和Facebook要想打赢这场战争,必须意识到这场危机,并真正行动起来。
苹果的优势就在于硬件制造,多年以来,苹果已经推出了一款又一款精美的产品,配合着苹果软件开发能力,苹果肯定不会再这场中失利。而缺乏硬件制造经验正在谷歌的弱点。而Facebook要做的,就是和苹果合作,Facebook同样缺少硬件制造经验,但是却拥有世界上最多的社交用户。两个公司结合,必然会对谷歌产生十分大的威胁。
Google’s augmented reality eyewear is coming to disrupt your face and your business model. If you don’t even have to pull your phone out to take a photo, get directions, or message with friends, why would you need to buy the latest iPhone or spend so much time on Facebook?

It could be a year before Google eyewear reaches stores, but that’s why these and other tech companies need to strategize now. If they wait to see if the device is a hit, the world could be seeing through Google-tinted glasses by the time they adapt. Apple and Facebook’s best best might be to team up…

 

If you haven’t heard, Google today announced it is beginning public tests of augmented reality glasses with the codename Project Glass. A mouthwatering mock-up video of what the device might eventually be capable of shows someone using voice commands to send messages, take photos, share to Google+, see the locations of friends, view maps, get directions, set calendar reminders, and more.

Cramming all the functionality into a sleek set of glasses is going to take time and effort, but the Google(x) skunklabs is on it. There’s a dozen ways the product could flop, most obviously if the glasses are awkward and unstylish, but also if they’re too heavy, expensive, fragile, or the world’s just not quite ready. Let’s forget those for a second. Say Google figures it out and the retail version of Project Glass becomes wildly popular. How will this disrupt Apple and Facebook, and what should they do to defend themselves?

Here’s what I see as their best courses of action:

Apple Should Compete
Project Glass takes a ton of the things you use your iPhone and iPod for and puts them into your glasses. The glasses will likely run a version of Android and since they’re voice controlled, they could turn into Google’s competitor to Siri. People might to buy Google glasses rather than snapping up the latest Apple device.

 

But Apple is the world’s greatest hardware company. Hopefully somewhere deep inside the its headquarters, there’s some scientists figuring out how to turn an iPhone into glasses, not just a wristwatch.

Apple should seek to capitalize on Google’s lack of hardware experience, and spend some of its cash reserves to lock up critical component manufacturers. Even if Project Glass ends up an ugly mess, Apple could still make eyeglass computing beautiful. This technology sure seems like the future, so Apple needs to be ready to pounce. But the problem remains that it has no social network or other key services to power its own version…

Facebook Should Team Up With Apple
Facebook is no hardware company and isn’t big enough to become one. Not having its own mobile OS or device is hurting Facebook, and eyeglass computing could turn into round 2. The video already showed Google+ as the preferred sharing method. Unlike an Android phone where you could just open the Facebook app, Project Glass won’t necessarily allow third-party apps, at least at first, and could make them harder to access than Google+ which will be baked in.

文章名称:Apple and Facebook Should Be Terrified Of Google-Tinted Glasses
文章来源:TechCrunch
文章作者:JOSH CONSTINE
文章翻译:@小小人闪闪
文章链接:http://techcrunch.com/2012/04/04/apple-facebook-project-glass/


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