#研究分享#【德国青少年较相信传统媒体】

#研究分享#【德国青少年较相信传统媒体】MPFS访问了1200位德国青少年,结果:90%的男性拥有智能电话,女性占87%,传统媒介没有被遗忘,超过一半以上的人拥有电视和收音机。空闲时,他们会看电视,多于80%的人经常看;他们视报纸为首要获取资讯的途径,40%的人仍信任其报道的内容。http://www.looooker.com/archives/11631

原文标题:Germany's Digital Teens Trust Traditional Media More:Newspapers, TV are more credible sources of info than digital platforms

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Teens in Germany are completely at home on the web, but most take information from online sources with a pinch of salt, according to the 2014 “JIM-Studie (Jugend, Information, (Multi-) Media)” report published by the Medienpädagogischer Forschungsverbund Südwest (MPFS). Researchers sampled 1,200 consumers ages 12 to 19 between May and July 2014. GfK Enigma carried out fieldwork and data validation for the study.

 

Digital devices have continued to proliferate in Germany’s households, and teens typically own several gadgets themselves. Feature phones registered nearly universal penetration (99% of females and 96% of males) in 2014, while almost 90% of those sampled had a smartphone. Around three-quarters owned their own computer or laptop, and almost half had a portable games console. Traditional media were not forgotten, though: A clear majority of both genders also owned televisions and radios.

Importantly, mobile phones have taken over from laptops and other computers as the most popular route to the internet. In 2012, 96% of teens had used a computer or laptop to go online in the 14 days before sampling, and 49% had used a feature phone or smartphone to do so. In 2014, MPFS found that 86% used a phone, compared with 82% who used a computer/laptop. Tablets had made a big impact, too; the share of respondents using a tablet device to access the web nearly tripled between 2012 and 2014, from 8% to 22%.

Most (90%) of those polled were in school or higher education, so it’s not surprising that much of their time online and with other media was focused on schoolwork. But digital devices also claimed the bulk of their attention in their leisure time. Going online was the top media activity in their free time, with 94% saying they accessed the web daily or several times each week. Similar numbers spent leisure time with their mobile phones. TV placed third, however, with more than 80% of the sample being frequent viewers.

The study also asked teens how credible they found specific media platforms as a source of information and which they were most likely to believe if sources conflicted. In this context, daily newspapers ranked first, with 40% of respondents saying they trusted newspaper content, while 26% said TV. Radio was the most reliable source for 17%. Just 14% gave most credence to the internet—the lowest score for any major media channel.

Researchers concluded that frequent internet use and greater exposure to online information did not necessarily instill trust. On the contrary: Daily newspapers were perceived to represent higher journalistic standards, even among digital natives. That said, belief in the credibility of newspapers was higher among older teens (47%) than among respondents ages 12 to 13 (37%).

Females were more likely to consider traditional media—including daily newspapers, TV and radio—most credible than males, who generally gave the internet higher marks for trustworthiness. Among those who felt the web was the most reliable information source, Google and the site of news magazine Der Spiegel were rated the most reliable.

Curiously, the relative credibility ratings of newspapers, TV and the internet have remained pretty constant since 2005, the study reported. Radio has actually gained in its perceived truthfulness during the same period.

来源:http://www.emarketer.com/Article.aspx?R=1011732

链接:emarketer.com

 


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