#研究分享#【虚拟如真:比较消费者对图片、360度旋转、虚拟镜像的实地的临场感以改善其线上产品的体验】

#研究分享#【虚拟如真:比较消费者对图片、360度旋转、虚拟镜像的实地的临场感以改善其线上产品的体验】1)与前两种方式相比,虚拟镜像较能获得被测试消费者的青睐;2)实地临场感对消费者于线上体验产品具强大的决定作用;3)产品的有形性及好感度能转化为网上购物的意向。http://www.looooker.com/archives/10297

原文标题:Present it like it is here: Creating local presence to improve online product experiences

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作者:Tibert Verhagen a,⇑, Charlotte Vonkeman a, Frans Feldberg a, Pløn Verhagen b

来源:Computers in Human Behavior

链接:http://www.sciencedirect.com/science/article/pii/S0747563214004105

下载:Present it like it is here- Creating local presence to improve online product experiences


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