#研究分享#解读2014 The Communications Market Report of UK

#研究分享#00后:数字时代引领者】这个时代除了拼智商、情商,还要拼“数字商”(Digital Quotient)!英国调查显示,生于2000年左右的少年是最懂数字技术的一代,6岁儿童具有约等于45岁成年人的数字商。超过六成55岁以上的人数字商低于人均水平。电话在00后中没有市场,94%12-15岁人用消息(即时通讯和社交网络)来交流。

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#研究分享#【人们交流的时间比睡觉还长】最新调查发现英国人平均每天花8小时41分钟在使用媒体和交流上,而平均睡觉时间只有8小时21分钟。媒体使用呈现多任务化,几乎人人都在同时使用2-3种媒体。社会经济地位高的人工作和生活的界线更加模糊。下载《2014英国通讯市场报告》,全面了解电视、广播、互联网等多种媒体发展状况:

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 报告下载:2014_UK_CMR

 

A "millennium generation" of 14 and 15 year olds are the most technology-savvy in the UK, according to a new Ofcom research, which shows that after our teens our digital confidence begins a long decline.

Teens born at the turn of the millennium are unlikely to have known "dial-up" internet and are the first generation to benefit from broadband and digital communications while growing up.

The research - part of Ofcom"s eleventh Communications Market Report - measures confidence and knowledge of communications technology to calculate an individual"s "Digital Quotient" score, or "DQ", with the average UK adult scoring 100.

The study, among nearly 2,000 adults and 800 children, finds that six year olds claim to have the same understanding of communications technology as 45 year olds. Also, more than 60% of people aged 55 and over have a below average "DQ" score.

It shows that we hit our peak confidence and understanding of digital communications and technology when we are in our mid-teens; this drops gradually up to our late 50s and then falls rapidly from 60 and beyond.

The study helps support Ofcom"s duty to research the markets it regulates and better understand people"s technology literacy.

Average "Digital Quotient" score by age

As a result of growing up in the digital age, 12-15 year olds are developing fundamentally different communication habits than older generations, even compared to the advanced 16-24 age group.

Children aged 12-15 are turning away from talking on the telephone. Just 3% of their communications time is spent making voice calls, while the vast majority (94%) is text based - such as instant messaging and social networking.

By contrast, older generations still find it good to talk: 20% of UK adults" communications time is spent on the phone on average. While adults also embrace digital text-based communications, the traditional email is most popular (used for 33% of their time spent communicating) compared to just 2% among 12-15s.

Take our simplified Digital Quotient taster test to find out your score and get Ofcom advice on how to improve your understanding of communications services.

We"re communicating more than sleeping

It"s not only younger teens that are making the most of digital communications technology. Ofcom"s research shows that the communications habits of adults of all ages are shifting as they embrace newer services and take advantage of portable connected devices.

The average UK adult now spends more time using media or communications (8 hours 41 minutes) than they do sleeping (8 hours 21 minutes - the UK average).

But because we"re squeezing more into our day by multi-tasking on different devices, total use of media and communications averaged over 11 hours every day in 2014. This is an increase of more than 2 hours since Ofcom last conducted similar research in 2010.

Since then, we"re even better connected through superfast broadband and 4G mobile, and communicating on the move.

Among the adult population, it"s the 16-24s who spend the most time on media and communications. They"re cramming over 14 hours of media and communications activity into 9 hours 8 minutes each day by multi-tasking, using different media and devices at the same time.

Tied to our tablets and smartphones

Where computer use was traditionally dependent on desktop computers, tablet and smartphone devices are starting to dominate how we work and play. Over four in 10 households (44%) now have a tablet - up from a quarter (24%) a year ago.

Their ease of use and portability appeal to people across generations. More than a quarter (28%) of those over 55 now own a tablet and many use it as their main computing device.

While tablet use is spread across generations, smartphone ownership differs greatly by age. Almost nine in ten (88%) of 16-24s own a smartphone, compared to 14% among those aged 65 .

These young adults are glued to their smartphones for 3 hours 36 minutes each day, nearly three times the 1 hour 22 minute average across all adults.

Smartphone take-up has also continued to increase rapidly over the past year, up to six in 10 adults (61%), compared to half (51%) a year earlier. The growth in smartphone use in particular has contributed to people spending an extra 2 hours per day on media and communications since 2010.

Take-up of smartphones is almost on a par with that of laptops (63%) among UK households, while desktop PC ownership has dropped, from 44% in 2012 to 35% in 2014.

Ed Richards, Ofcom Chief Executive, said: "Our research shows that a "millennium generation" is shaping communications habits for the future. While children and teenagers are the most digitally-savvy, all age groups are benefitting from new technology.

"We"re now spending more time using media or communications than sleeping. The convenience and simplicity of smartphones and tablets are helping us cram more activities into our daily lives."

 

 

文章标题:The Communications Market Report: United Kingdom Techie teens are shaping how we communicate

来源:Ofcom

网址:http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr14/uk/


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